I think the prices of certain items are too high, and you are actually working against yourselves on certain items. For instance, lets assume that as a general rule, 1 gold = 10 cents (all currencies will be USD). Therefore, 100 gold = $1.00. In the new server Theo 400, Imperial Standings were originally 50 gold, or $5.00. That was fair price, and I bought 1, and had planned to buy several more. Let us assume for this argument, I was going to buy 3 more, spending 150 gold, or $15.00. With the price now at 100 gold, $10.00, I will not buy any. You have lost $15.00 just on me. Anyone else agree?